Branding+and+Logos+2014

[|BP] = Branding and Logos =

Assignment--

 * Pick a company that has gone through three (3) or more logo changes in the history of the company.
 * A good place to start is checking out this site . This site shows companies that have gone through logo changes. You may not pick the logo that is not school appropriate to research. __**You may NOT British Petroleum for your project!**__
 * Go to the company's website and read about their history. Try searching the company name and logo history. Example: British Petroleum Logo History. Copy the URL of this website and paste it into a REFERENCE PAGE SLIDE for later.
 * Find five facts about the company that are IN ADDITION to the logo changes.
 * Copy this information into a Google Document for your use later.
 * Copy JUST the individual logos for uploading into your Presentation.
 * Save these logos as JPEG images to your Google Drive for later
 * Use Insert Image to bring them back into your Presentation when you are ready.
 * Must be at least 6 slides long
 * Do not put too much information on each slide. (5-6 words per line. No more than 5 lines per slide) Use the five facts on your slides.
 * Your first slide must have your name and company name on it.
 * You must include a company timeline slide at the beginning (Look at the BP or Starbucks examples)
 * There must be at least one slide telling about something the company does outside of the normal business. This could be positive (donations or sponsorships of charitable event) OR negative--something the company gained notoriety for because of a disaster the company caused
 * Your last one-two CONTENT slides should be an online print ad that you find for your company along with the five key questions about that you answer about this advertisement.
 * Your FINAL slide in the presentation must include all of the sources you used (this can be a copy/paste of the web addresses). It is best to do this as you go along so you make sure you have them all.
 * When you are done, SHARE your presentation to Mrs. Clayton Using Google Classroom Turn In

The examples below are SIMILIAR, BUT NOT EXACTLY what is being asked for of the assignment. Make sure to follow the requirements listed above and/or in the rubric below. media type="slideshare" key="13285975" height="355" width="425"
 * Sign in to Classroom at [|classroom.google.com] .
 * On the Home page, click the ** + ** icon
 * Enter the code in the box and click **JOIN **
 * **3RD HOUR CODE: gnac9o **
 * **5TH HOUR CODE: vewqboz **

Project Scoring Rubric

 * **Category** || **Points** || **Comments** ||
 * ARTICLE
 * Reliable Source with enough content to find a minimum of 5 facts (8 pts) || ==/8== ||  ||
 * PRESENTATION
 * Slide 1 - Student Name, Company Name (2 pts)
 * 6 Slide minimum (6 pts)
 * Spelling on each slide is correct (6 pts)
 * 5 facts from article above (5 pts)
 * Slide on company's social responsibility or environmental impact
 * Online print ad uploaded to a slide (3 pts)
 * 5 Key Questions answered to analyze online print ad (10 pts) || == ==

/32
||  ||
 * TURNING IN
 * Turned in on time (5 pts)
 * Turned in correctly using Google Classroom Turn in Site (5 pts) || ==/10== ||  ||