If+This+Were+an+Adbuster...


 * Objective: Students Will Be Able to use their analysis skills to discuss and make options for altering alcohol and tobacco advertisements so they become anti-ads. They will do this using a collaborative digital space called, "Voice Thread."**

Make a FREE [|Voice Thread] account.

You will need to use an email address. First try to use the one that was provided to you by the district. If that doesn't work, use another email address for which you know the login and password.

Once you have verified your Voice Thread Account in your email (check your spam file), go to the I[|f this were an adbuster link.]

Create a visual identity for yourself. OPTIONS: Take a selfie and upload it. Find an image in Google images that represents you and upload it. You **MUST** use your real name and class hour so I can find your posts later.

There more than 50 advertisements for alcohol and tobacco for you to look over. Each GROUP should choose FIVE to analyze.

For your analysis, you may use voice, text, or video comment options located at the bottom of each advertisement next to the "** + **" sign.

Your analysis for **each** of the ads should include responses to the following:
 * Who is the author?
 * Who is the audience?
 * What is the purpose of the advertisement?
 * What glamour code(s) is being used to sell the product? Name the code and explain how it is being used.
 * Tidbit: If you think about it, Glamour Codes are similar to the author's tone. :-)

**TIME TO ADBUST:** EACH PERSON in the group should pick one of the advertisements to focus on. It can be one of the five that your group analyzed, or a different one. If you were going to make this an Adbuster, how would you change the images, text, (or both) to make it an Adbuster (spoof ad)? What would it look like or what would it say?

If you use the **text only** tool for this portion of the assignment, please make sure to write YOUR FIRST AND LAST NAME AND CLASS HOUR in the comment section so you can earn credit. Adbuster, how would you change the images, text, (or both) to make it an Adbuster (spoof ad)? What would it look like or what would it say?

Find your own alcohol or tobacco advertisement and either using Photoshop/CS6, another paint program, or paper, markers and glue, and make your own professional looking Adbuster. Extra Credit is to be completed on your own time outside of class or during Flex. It is due next Thursday, October 2.
 * **IF THIS WERE AN ADBUSTER RUBRIC** || 3 || 2 || 1 ||
 * Voice Thread Account Made. ||  ||   ||   ||
 * Voice Thread Identity has picture, name, hour. ||  ||   ||   ||
 * Author is listed for each advertisement. ||  ||   ||   ||
 * Audience is listed for each advertisement. ||  ||   ||   ||
 * Purpose is described for each advertisement. ||  ||   ||   ||
 * Glamour Codes are identified in each advertisement. ||  ||   ||   ||
 * Thoughtful, clear description of how Adbuster would be designed. ||  ||   ||   ||
 * **TOTAL OUT OF 21 POSSIBLE POINTS** ||  ||   ||   ||
 * Teacher Comments: ||  ||   ||   ||
 * Extra Credit Opportunity **