September+20,+2016

Key vocabulary : social responsibility, target audience, branding, logo, slogan, jingle, tagline, philanthropy Citations: Purdue Owl for APA citation Discussion of reliable web source Potential issues with wikipedia
 * Learning Objective: Students will research company logo history in order to understand how branding takes place.**

**[|Mrs. Clayton's Example]**


 * Project:**
 * Choose a company to research and explain. The company has to have had a minimum of three logo changes in its history.
 * See Mrs. Clayton at her desk and get your topic approved.
 * Begin gathering your information focusing on the elements that will be graded [|(see the Rubric)]
 * Requirements:
 * Company overview and explanation
 * Show a minimum of three company logos (Early, Middle, Current)
 * Company Social Responsibility
 * Company approach to advertising and branding
 * Must include a list of resources somewhere within your project


 * The presentation format is up to you.
 * Presentation with PowerPoint or Slides--Example of Mrs. Ferris' on Starbucks
 * Prezi
 * Kizoa
 * [|animoto]
 * PosterBoard
 * Historical video that **you produce**