Syllabus+Fall+2012

= Syllabus--Fall 2012 Semester = Catalog Description:

__Media Analysis__ Available for 9th through 12th graders

Have you ever wondered how the models in magazines get such clear skin? Have you ever wondered why there are so many commercials on TV? Have you ever wondered how the media makers create special effects in videos an on film? You’ll find out the answer to these questions and more in this pre-requisite class to all other classes offered in Media Studies. Students must PASS Media Analysis BEFORE they can take Media Production—the next course in the Media Studies series.

It is YOUR responsibility to keep track of what we are doing in class on days that you are absent. A class website with all assignments, notes, etc., is online and will be updated regularly.

Students will have daily bellwork. You are responsible for getting this information from the wiki, responding to it in a Word document, saving the document and emailing it when assigned (every 2 weeks)

The website is: http://claytonmedia.wikispaces.com Unless there is an EXCUSED ABSENCE, there will be a grade deduction for late work

Five Key Concepts and Questions of Media Literacy Applying Key concepts with Media Influence on Common Ads
 * Unit One **

Logo and Branding
 * Unit Two **

Politics/Political Advertising
 * Unit Three **

Children’s Advertising: Toys and Cereal
 * Unit Four **

Alcohol and Tobacco Messages Adbusting
 * Unit Five **

Body Image Media Violence
 * Unit Six **

The Internet: Social Networking Sites; Website Credibility; News; Google First Hit; Urban Legends
 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Unit Seven **

<span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Film Critique
 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Unit Eight **

<span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">20 Shot Story
 * <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Unit Nine **

<span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Additional units may be added based on the current events and things happening in Media. <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">*Units of study subject to change at teacher's discretion. Also Units may change in order based on the needs of the class and current events.

<span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Final Exam - Multiple Choice, Comprehensive Exam with ACT reading comprehension component

<span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Grading: <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Marking Period 1= 30% <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Marking Period 2= 50% <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">Final Exam = 20%